1 hour, 41 minutes
PG-13 Parents Strongly Cautioned.
for some sexual references.
DVD Feature: Closed Caption
Jack Black ... Jerry
Mos Def ... Mike
Danny Glover ... Mr. Fletcher
Mia Farrow ... Miss Falewicz
Melonie Diaz ... Alma
Irv Gooch ... Wilson
Chandler Parker ... Craig
Mike (Mos Def "The Italian Job") is a sweet, shy guy who has worked all his life at Be Kind Rewind, the video and junk store owned by his surrogate father Mr. Fletcher (Danny Glover "Lethal Weapon"). His pal Jerry (Jack Black "King Kong"), works at the junkyard down the street and holds a strange vendetta against a nearby electrical plant. Jerry accidentally becomes magnetized during a hare-brained scheme to sabotage the nearby plant. Then Jerry goes to visit his friend Mike at Be Kind Rewind, and he accidentally erases all the tapes in the store. That's just when Mr. Fletcher has gone to New York to research other video stores that have switched completely to DVD's.
While he is out of town Mr. Fletcher gets a call each night from his batty neighbor Miss Falewicz (Mia Farrow "Rosemary's Baby") to keep him up to date on what' s going on in the store. When she requests a copy of Ghostbusters, Mike and Jerry panic. Unable to find a copy, they decide to reshoot the film themselves. ï¿½Iï¿½ll be Bill Murray, youï¿½re everybody else,ï¿½ Jerry tells Mike, figuring sheï¿½s never seen the original anyway. Their version takes place entirely in the local library and is 20 minutes long, but when her nephew Craig (Chandler Parker "Preaching to the Choir") and some of his thuggish neighborhood friends see them, they are more than willing to pay extra for what becomes known as 'Sweded' versions of the store's original titles.
Soon the boys are making versions of Rush Hour, Driving Miss Daisy, Robocop and The Lion King. Local laundry worker Alma (Melonie Diaz "Lords of Dogtown") is recruited when Jerry grows sick of having to kiss his boss Wilson (newcomer Irv Gooch) in so many films, and soon the guerilla filmmakers have become celebrities, establishing a small local film industry. Before long, business is booming and the boys' silly remakes are even more popular than the DVDs that Mr Fletcher has begun purchasing in a bid to save his establishment.
Eventually news of these unauthorized remakes reaches the big studios, and a film executive (Sigourney Weaver "Working Girl") is sent to crush the burgeoning industry. With just one week to go before the shop will be closed, Mike, Jerry and their friends make one last film, about Passaic, their own ramshackle community, and its famous native son Fats Waller.
Mike and Jerryï¿½s home movies are often silly but they are also visually amazing. The montage of the filmmaking process is as breathtakingly complex as it is funny. Jack Black brings his usual manic mania to a role that actually calls for it in this movie and Mos Def is genuine and appealing as the beleaguered Mike. The film has none of the melancholy of many of the recent mind-benders directed by the quirky filmmaker Michel Gondry ("Eternal Sunshine of the Spotless Mind"). It is a sweet, simple story that aims to be no more than a charming fable about dreams, community, and the transformative power of movies.